If you haven’t yet added a serum to your skincare routine, you have been missing out. Serums deliver vital ingredients to your skin without clogging pores. They contain only a few ingredients, and these have been specially formulated to penetrate into the deeper layers of the skin.
For the components to get through the outer layers of the skin, their molecules must be small enough, and they should not be blocked by other products. That is why serums do not contain occlusive agents (such as mineral oil) and contain fewer lubricating or thickening agents.
New skincare trends
These past few years have seen a transition in skincare trends. Even though contouring and highlighting are still popular, it is now more vital to prepare the skin by feeding it with the nutrients it needs. And so, we see a focus on preparing the skin to be a better canvas for makeup.
People of all ages and genders no longer want to wait to get to a salon to give their skin a nice treat. Instead, importance has been placed on establishing daily skincare routines. Tik Tok’s skin influencers have emphasised serum use and made them popular.
Serums rejuvenate the skin and beautify it on a more significant level by delivering hydration, radiance, vitality, and anti-ageing effects. Their use fortifies the skin making it more resistant to free radicals from pollution and damage from UV rays. Together with the help of moisturisers and sun protection, serums protect our skin from everyday aggressors.
Why use serum?
The benefits of using serums are many:
- They absorb quickly into the skin, feel light, and are an ideal first step following cleansing
- Their lighter and simpler preparations are suitable for those with sensitive skin
- They protect the skin from free radicals and from future damage with ingredients such as Vitamin C (an anti-oxidant)
- They improve the appearance of fine lines and wrinkles with ingredients like retinol
- They contain higher concentrations of ingredients, delivering visible results with ingredients such as hyaluronic acid that deeply hydrate the skin
The 3 popular skincare ingredients that you will find trending in 2022 are hyaluronic acid, vitamin C, and retinol. These featured in the top 10 most searched skincare ingredients on Tik Tok, with retinol placing 1st, hyaluronic acid 4th, and vitamin C serum 6th. Each offers unique advantages and can be used on different skin types as standalone main ingredients or together in richer formulations.
What distinct ingredients do
Hyaluronic acid penetrates the skin and binds water to skin cells, providing hydration to all skin types. Each molecule of hyaluronic acid can absorb 1000 times its weight in water! One of the main benefits, aside from obtaining moisturised and plump skin, is that it fills out lines by tightening and bringing radiance back to the skin. This effect protects the fatty layers of the skin for healthier skin cell regeneration too. Find hyaluronic acid in La Roche-Posay’s Hyalu B5 Serum.
Hyaluronic acid and vitamin C can be used together to treat acne scars, lighten dark spots, and even out the skin tone. Problem skin should be kept hydrated as lack of moisture may lead the skin to produce more oil, resulting in clogging of pores and breakouts.
Vitamin C, such as in La Roche-Posay’s Pure Vitamin C10, gives skin a youthful glow by evening out skin tones. Its anti-inflammatory action helps offset free radical damage caused by pollution and UV rays. Its plumping and hydrating action is helpful in the under-eye area, eliminating dark circles. It is also effective in reducing redness and restoring a healthy skin complexion. Vitamin C is an essential co-factor in collagen production. Hence, its presence in a serum encourages optimal collagen levels too. This means that it reduces sagging in the skin as we age.
Retinol, the number one viewed skincare ingredient on Tik Tok, is found in La Roche-Posay’s Retinol B3 Serum. It is an effective anti-ageing solution found in several serums either on its own or with other beneficial ingredients. It plays a role in brightening dull skin and clearing hyperpigmentation. Retinol speeds up the regeneration of skin cells. It increases collagen and elastin production, filling out the skin and preventing sagging. The skin becomes more youthful, plump, and radiant by the refinement of skin texture and tone.
Use as part of your skincare routine
Breathing new life into your skin and protecting it from future damage is easy with the right serum. Always precede the application of a serum with a gentle cleanser and follow it up with a moisturiser with SPF to keep your skin fresh, nourished, and looking great. You only need to apply a pea-sized amount of serum to cover the face and neck – a little bit goes a long way!
Sources:
Study: Tik Tok’s Influence on Skin Care. (2021, April 28). Global Cosmetic Industry. https://www.gcimagazine.com/brands-products/skin-care/news/21867196/study-tik-toks-influence-on-skin-care
Top 5 Benefits of Hyaluronic Acid Serum: What you really need to know. (n.d.). Self Care Key. Retrieved March 14, 2022, from https://selfcarekey.com/blogs/skin-diary/benefits-of-hyaluronic-acid-serum
11 Reasons to Use a Vitamin C Serum. (2021, November 15). Healthline. https://www.healthline.com/health/beauty-skin-care/vitamin-c-serum-benefits
Retinol Serum Benefits—Your Free Ticket to Radiant Skin. (2022, January 28). Serum101. https://serum101.com/retinol-serum-benefits/