Pure Vitamin C10 Serum prevents and helps correct the appearance of ageing resulting in glowing skin feeling instantly softer and more hydrated. Wrinkles and fine lines appear reduced, skin texture and tone look more uniform. Skin regains its radiance. Pure Vitamin C is a gold standard ingredient for both consumers and dermatologists and a must-have in anti-ageing. It is renowned for its anti-wrinkle efficacy (pro-collagen) & its anti-oxidant power (anti-dullness), providing skin with visible radiance and glow. Hyaluronic acid effectively plumps the skin, reducing the appearance of fine lines and wrinkles, improving skin hydration and texture.